CANNES LIONS

What: The Cannes Lions International Advertising Festival
Month: June    exact date
Duration: 7 days
Number of delegates:75 countries     

 Event Profile:                                                   

The Cannes Lions International Advertising Festival is the only annual gathering of the world's advertising, creative, direct marketing, interactive, film, radio, media, sales promotion and marketing communities.                                                                 

Reasons for Attending:

During the Festival week, participants can absorb over 22,000 ads in film, press, outdoor, interactive, radio, media, direct marketing, sales promotion. Up to 8,000 industry figures from 75 countries meet at the Festival to absorb, learn from the best in international advertising, creativity, marketing communications, attend cutting-edge seminars and network in Cannes.                                                                               

Aim:

To win a highly coveted award. In most cases, the winning ads are awarded Gold, Silver, Bronze Lions. The Grand Prix are awarded to the best of the Gold Lions. Other awards include Agency of the Year, Media Person of the Year, the Palme d'Or, Direct Marketing Agency of the Year, Interactive Agency of the Year and the Titanium award.                                                                   

Type of Businesses :

TV & Cinema Advertising Companies, Magazines & Newspaper Advertisers, Billboard & Ambient Advertising Companies, Direct Marketig Companies, Flat & Dimensional Mailing Companies, Web Site and Online Advertising Companies & Radio Advertising Companies.                                        

List of participants:

Air France, Adidas, Renault, HSBC & Coca-Cola.